The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Some like their coffee bold and black, while others take it sweet and sugary. No matter your preference, you’ve probably glanced at the iconic green Starbucks logo and had a craving for caffeine (or ...

We've seen plenty of logo 'secrets' drive the internet wild over the last few years, and let's be honest, not all of them are particularly surprising. From the FedEx arrow to the BMW 'propeller', many ...