Early in my career, a colleague and I made a shared commitment one summer to eat healthier. Salads. Smoothies. The full routine. Like many well-intentioned plans, our discipline began to fade after a ...

It’s only September, yet I am already hearing a now-familiar lament from faculty members across higher education — especially, but not exclusively, at the midcareer and senior ranks — who feel ...

When brands can create an emotional connection with consumers, it helps to create trust and a deeper level of engagement between them. Consumers who feel emotionally connected to a brand are more ...