IBM's striped logo is one of the world’s most iconic visual designs. Created in 1972 by Paul Rand, the “father of graphic design,” this simple yet powerful wordmark has outlasted 10 U.S. presidents ...
It was the classic battle of man versus machine. On May 3, 1997, world chess champion Garry Kasparov faced off with IBM’s (IBM) Deep Blue supercomputer in New York City. Kasparov, a Russian chess ...
Blue is often psychologically associated with calm and trust, which is partly why corporate logos seem to overwhelmingly ...
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