Marketers can’t just focus on filling the top of the funnel. Instead, place a greater focus on frequency over reach. There’s no debate today about whether blogging works or not. Studies show that ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

As companies look for more ways to acquire and retain customers, it is essential to have the proper methodologies in place to ensure customer success. Inbound marketing can be a key part of this ...

Without an effective inbound marketing strategy, it is almost impossible to stand out from the crowd. This guide from 93x will show you how technology companies can leverage inbound marketing to reach ...

Inbound marketing offers a strategic approach for benefits advisors to pull employers towards your agency rather than relying exclusively on outbound tactics. In today's competitive employee benefits ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

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‘Inbound marketing’ has been classified as the proven methodology of sales for the digital age. Sustained engagement on social media platforms and having an active online presence has become vital to ...

Opinions expressed by Entrepreneur contributors are their own. An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than ...

Many digital marketing agencies and software vendors like to tell a similar story when it comes to inbound marketing. Apparently, inbound marketing is incredibly easy, generates results instantly and ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...