Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Although “influencer marketing” might sound self-explanatory, there are many ways to go about it, some of which might pose significant risks or advantages to your company or brand. The idea is simple; ...

Undeniably one of the biggest trends of 2023 was restaurant brands leveraging influencers on social media to sell their products. These influencers resonate with the coveted Gen Z demographic and help ...

Editor’s note: Nation’s Restaurant News is excited to partner with Belle Communication to launch The Influencer Insider, a new content series highlighting social media influencers and how their ...

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Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a type of social media marketing that allows you to leverage the power of influencers. Through influencer ...

Influencer marketing in 2026 is entering a more honest, strategic era. As audiences grow increasingly skeptical of super‑polished aesthetics and AI generated content, the influencer marketing trends ...

It’s a simple question with a complicated answer.