Stud City on MSN

What it takes to film a LEGO commercial and hunt sets

Join Stud City for an action-packed week as he balances flipping a $30,000 LEGO haul, filming a professional commercial, and ...
Mashable

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...
Hosted on MSN

First look at Tom Holland in LEGO commercial 'Never Stop Playing' hints at playful creativity

Tom Holland is known worldwide for his superhero roles and dramatic performances, but his latest project takes him in a surprising direction. The actor stars in a new LEGO short film titled Never Stop ...
nerdist

LEGO SMART Play Offers Incredible VALUE In Addition to Innovative Fun, Shares The LEGO Group

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...