Advisers hoping to convince clients that they need a long-term financial plan should do their best to appeal to the prefrontal cortex of their clients’ brains — and steer clear of the limbic system ...
Many sexual assault victims also suffer a form of brain damage, reveals new research. Previous studies have shown that around ...
The limbic system helps regulate emotional and social processing, as well as learning, motivation, and memory. It consists of structures that lie beneath the outer, wrinkly part of the brain and above ...
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Why your brain already wants to give up on your New Year's resolutions (and how to trick it)
Are you already feeling your New Year's motivation fading? It's not a lack of willpower; it's your brain's neurobiology playing a nasty trick on you.
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