As retailers ramp up efforts to digitize store branded cards and foster customer relationships via new touchpoints, Motorola is seizing the opportunity to influence customers in-store with the launch ...

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some ...

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CommBank is helping customers ditch the plastic with a new app feature that lets them digitise their loyalty cards, plus a new trial will see Westfield shoppers pinged with Bluetooth-targeted deals ...

Today’s shoppers expect instant gratification, seamless digital and e-commerce experiences, and personalised rewards, all from the convenience of their mobile devices. It’s no surprise that mobile app ...