When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs are a proven way to drive retention and boost customer lifetime value (CLV). Even in 2023, despite digital-age distractions, the lifetime value (LTV) of loyalty program members is ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...