Hotel loyalty programs aren’t just for frequent flyers — they can unlock perks, savings, and upgrades even for occasional travelers. Choosing the right program depends on your travel patterns, ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. If you are a retailer, you probably already have a loyalty ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Cruise loyalty programs can add serious value to your trip if you know how to maximize them. From matching your current status to choosing itineraries that boost credits faster, there are ways to ...

Farnoosh Torabi, a finance expert and host of the podcast “So Money," joins TODAY to share the best ways to save during the busy spring travel season, including tips on using loyalty programs, finding ...

Loyalty is a habit. Most repeat behavior comes from habit or convenience, not brand attachment. Programs mask problems. Points-based loyalty programs often cover for weak experiences or lack of ...