As William Shakespeare famously said, “This above all: to thine own self be true.” And, it can also be said, be true and loyal to those nearest and dearest to you. Whether you’re looking for a sweet ...

It's no secret that loyalty programs have become increasingly popular. According to a survey by Lending Tree, about 80% of American consumers are members of at least one loyalty program. A loyalty ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...