Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

Often considered relics of a less online world, they’re getting an elevated new spin from some of today’s most desirable brands Specialty store Outline, situated on Brooklyn’s desirable shopping ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table. From Anthropologie to American ...

Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...