To make tire production more sustainable, Bridgestone is turning to a desert shrub called guayule as a source of natural rubber. Native to northern Mexico and the southwestern United States, guayule ...

For more than a decade, Jody Scott tended shrubs in a dry field in southern Arizona. A lifelong farmer of myriad crops, Scott calls this the most boring thing he’s ever grown. And growing it, he said, ...

For the first time ever, the Forest Stewardship Council (FSC) will put its seal of approval on an automotive tire. The Pirelli P Zeros sold with the BMW X5 xDrive45e plug-in hybrid will be certified ...

Materials scientists in the U.S. have just given natural rubber a major upgrade by developing a method to make it stronger and significantly more resistant to cracking, without compromising its ...

CLEVELAND, Ohio – A primary ingredient in tires is butadiene, a chemical compound derived from fossil fuels. But if Bridgestone Americas is successful with a pilot project, the company will make ...

If you’ve read this column for any length of time, then you know I am obsessed with the fact that tires are agricultural products. Natural rubber is a key component in every tire, some more important ...

In 2004, the History Channel's "Modern Marvels" series aired an episode dedicated to one of the world's most critical natural resources. "Some experts contend that rubber is the fourth most critical ...