How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full potential — why? When we think of transformation initiatives, ...

Nearly all global pharmaceutical companies have embarked on transformation initiatives over the last decade. Many of those efforts have come in the digital and analytic realm, in which digital tools ...

In today’s fast-paced world, businesses face a perfect storm: rising customer expectations, talent shortages, and economic ...

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here they share their top ...

Marketing Operations (MOps) has gone from being a largely overlooked and underfunded department to being recognized as critical to organizational success. To better understand the evolving role and ...

Over the years, biopharma companies have gone to great lengths to transform themselves digitally. They’ve onboarded serious technology, made eight-figure investments and hired scores of subject matter ...

Propolis is where B2B marketers find the right strategies, frameworks and skills to confidently drive growth, build teams, and prove a clear business impact. It’s driven by practical insights from ...