One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need, such as finding a way parents can make their kids quick, ...

To maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how ...

Dr. JeFreda R. Brown is a financial consultant, Certified Financial Education Instructor, and researcher who has assisted thousands of clients over a more than two-decade career. She is the CEO of ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...