A digital marketing proposal is a comprehensive document that outlines a company’s digital marketing strategy and the actions ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

Figure out who you’re trying to reach and what the competition is up to. Set clear marketing goals that directly help your ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Learn how to write a business proposal in our guide covering business proposal examples, tips, and best practices. Many, or all, of the products featured on this page are from our advertising partners ...

Due to popular misconceptions about marketing, it's important that you familiarize yourself with the role of this wide-ranging function. That includes taking a look at traditional marketing techniques ...