I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

TikTok, YouTube Shorts and Instagram Reels have billions of users and immense potential for digital marketers and businesses. However, there are several typical mistakes to avoid in order to fully ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

As the old saying goes, "a picture is worth a thousand words." In the modern world of marketing, this couldn't be more true. With the rise of social media, businesses have had to adapt their marketing ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...