CMS carries over large amounts of funding available each year for programs measuring Medicare care quality and could devote more resources to tracking those programs because it "lacks complete ...

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists. While many social media strategists have spent months convincing ...

At most companies, business objectives, measurement methodologies and investment are not well aligned for social marketing. That’s a key finding of a new report from Awareness, a Burlington, ...

Brands must establish a practice of measurement for all AI endeavors—with a clear picture of success and a transparent way to ...

This is the dawning of the age of accountability—an era in which every marketing dollar must count. Partly a reaction to the economic tsunami of 2008, this new era reflects a buckle-down, knuckle-down ...

Those of us who study impact investing all can agree that measuring an investment’s social effect is important, that measurement can help organizations make better decisions and communicate their ...

I spend a lot of time assessing video quality, sometimes to compare different codecs, but more frequently to identify the optimal encoding techniques. For example, does an I-frame interval of 3 ...