The authors call for the collection and use of data on virtual health care to shape an informed and thoughtful approach to telehealth payment that equitably serves all stakeholders. At the onset of ...

For those who believe the country needs more restrictions on access to guns, the week brought progress and setbacks. On Thursday, the U.S. Supreme Court struck down a New York state law that imposed ...

Is the social sector effective? It’s a simple question with a convoluted answer — and that’s a big problem. The industry charged with tackling major challenges like poverty has no way to measure its ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Of the 14 posts in this content marketing series, this one has been the most difficult to write. The reason? Accurately measuring the impact or ROI on a content marketing strategy can be difficult and ...

Establishing metrics for marketing communications efforts is a topic that marketing and communications professionals at healthcare systems, medical practices and business settings often spend a lot of ...

Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

A new program by the defense agency that helped develop stealth technology and GPS aims to measure and predict how human teams perform together and improve training with scientific tools. The Defense ...

Productivity, on both an individual and organizational level, is frequently assumed to be central to the success of any business. With a productive and efficient workforce, you get more output for ...

In the highly recommended book “Learning Leadership” by Jim Kouzes and Barry Posner, “Learning to lead is about discovering what you value, what inspires you, what challenges you, what gives you ...

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This is an article for anyone who has ever wanted to measure the effectiveness of one of their articles on Bleacher Report—anyone who wanted a way to know which of their articles were their most ...