This week I'd like to share my knowledge and views on something I've had a lot of experience with and that applies to all media -- positioning. Positioning is extremely important in all media and to ...

VS Media, a digital marketing company, is reinforcing its role in social commerce by utilizing its extensive creator network to drive product sales and brand narratives. The company recently made ...

Imagine you were starting a new fitness routine. You weren’t really set on losing weight, getting in shape or any other specific goal. You couldn’t commit to being in the gym a certain number of hours ...

The 2023 Health Innovation Symposium had a simple goal: To identify goals and priorities, then develop a plan to try and find solutions to the issues facing the local communities. As part of the ...

A new general manager of digital media position created by GameStop has been filled by Chris Petrovic, the company has announced. In his new role, Petrovic will be responsible for driving GameStop's ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

Mindshare on Tuesday revealed its new brand positioning, “good growth,” which promotes diversified, sustainable investments that are good for business and for the world. With this new positioning, ...