If you’ve been to a restaurant in person lately, chances are you’ve scanned a QR code on your phone rather than ordering off a traditional, printed menu. Though COVID-19 is unlikely to spread via ...

We've all heard the old yarn about menus. They're designed by marketing psychologists to trick you into spending more money! Sean Willard's a menu engineer at Menu Engineers, and he says sneaky menus ...

PALM SPRINGS, Calif., May 16, 2019 /PRNewswire/ -- Menu Engineer Gregg Rapp, an esteemed 37-year veteran of menu consulting and revolutionary change-agent in the restaurant business through menu ...

When you head to a restaurant, you might have your heart — or stomach — set on a particular dish. Or, you might be a little more open to suggestion. That's the opportunity menu engineers and ...

Add articles to your saved list and come back to them any time. Make no mistake: a menu is a manipulative document meant to make you spend more money than you anticipated. Blame the persuasive ...