Discover how AI-powered PPC strategies can help you reconnect with high-intent mid-funnel prospects and drive business growth. Marketers tend to prioritize top-of-funnel awareness and bottom-funnel ...

This summer TikTok released a number of new solutions for advertisers, including Brand Consideration Ads. Those ads are designed to help brands grow their mid-funnel audience pool based on high-intent ...

In our previous columns, we outlined the need to deploy a balanced portfolio of programs across the marketing funnel and explored some specific top-funnel strategies. In this column, we examine what ...

There's a marketing strategy we don't like to talk about much, the one that says potential customers move through a funnel from top to middle to bottom. We don't talk about it because we no longer ...

Most companies today understand the power of video, which is why the vast majority of marketers use it in their overall strategy. Video has held onto its spot as the most popular form of content among ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

Ciaran O'Kane has been sketching again. This time, he takes a look at the impact of AI and chatbots on the search landscape, and what that means for the marketing funnel... Despite a London ...

As per dentsu–e4m Digital Advertising Report 2026, e-retail accounted for 25% of digital media spends; scale of growth ...

Dentsu-e4m’s 2026 report shows e-retail captured 25% of digital ad spends, highlighting a major shift in how brands plan and ...