Add Yahoo as a preferred source to see more of our stories on Google. Our compulsion for miniatures knows no bounds, so we’re psyched about this Mini Brands advent calendar that hides the cutest ...

The relatable mom of Unique Daily opens a Mini Brands mystery and discovers the rarest item in the entire series hiding ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

The Mini Brands craze has taken TikTok by storm, with over 5b videos showcasing creative unboxing, trading and customisation of the collectible toys. Zuru ‘s globally popular collectible toy line 5 ...

To learn more about our editorial approach, explore The Direct Message methodology. When ZURU launched Mini Brands in 2019, nobody in the toy industry predicted that tiny plastic replicas of grocery ...

Ulta Beauty is taking the “beauty minis” craze to a new level. The retailer has joined forces with Mini Brands to develop a collection of more than 68 toy replicas of full-size products by brands such ...

The relatable mom of Unique Daily shares the exact heart-pounding moment she finally spotted the Mini Brands mini fridge ...