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Aquafresh is launching a new line of toothpastes made from 97% naturally derived ingredients. Called ‘Naturals’, the range will launch with two flavours: Mint Clean and Herbal Fresh. The toothpastes ...

Aquafresh is hoping a move into fruit flavoured toothpastes will stem its decline in sales. The GSK-owned brand has launched a trio of fruit-flavoured ­toothpastes it said would “add some excitement ...