Mobile is actually a composite of many different advertising forms: For example, mobile video, with under 10 million active users in the US, is still in its nascent days as a marketing channel, while ...

A new mobile advertising network that serves ads specifically targeted to healthcare providers launched this week. Physicians Interactive Holdings, which offers the popular Skyscape app, and stealthy ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

Mobile advertising may not be getting the intense focus it did a few years back, but any brand that underestimates its importance is doing itself a disservice. Smartphone users worldwide are now ...

Screen Digest's senior analyst and head of mobile media intelligence, David MacQueen, looks at the ad-funded business model for mobile games, and what impact it could have on more traditional methods.

It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter. On Monday, the mobile app marketing platform, which was acquired by ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

When it comes to demand for mobile ad buys, what's the killer app? Turns out, it's a lot like television. That's the conclusion of Advertiser Perceptions' just-published Mobile Advertising Report, ...

Over the past few years, mobile advertising has relied heavily on social media and the influencer landscape — and it's no wonder considering how easy it is for brands to build long-term relationships ...

Just about every week now I’m getting a call from the PR rep for a new “mobile advertising” company wanting to see if I’d like to meet with their client. The answer is almost always no, because I ...

Opinions expressed by Entrepreneur contributors are their own. Mobile advertising is becoming more popular as people use mobile devices to access websites, shop and make purchases. For business owners ...