“Legacies last forever, and Mr. Clean’s was nowhere near finished,” said Vice President Dave Landers. “We’re thrilled he’s ...

A tongue-in-cheek parody aimed making the most of retirement with home and life ideas for newly-retired P&G mascot Mr. Clean and Forbes readers.

The departure and subsequent return of the larger-than-life cleaning icon, who made his TV debut in 1958, came to life through a social campaign created by PGOne, Publicis Groupe's bespoke unit for ...

The retirement of the bald, animated mascot used in Mr. Clean ads and on products since 1958 was announced in a social media ...

The iconic bald mascot who's been cleaning up messes since 1958 announced he's "hanging up his whites" to pursue new hobbies, ...

The buzzy stunt shows why mascot drama is having a moment.

After more than six decades of cleaning up messes, P&G's Mr. Clean is "retiring." Here's what that means.

It’s that time of the year. The leaves are falling, the temperature is dropping, and pumpkin spice is taking over our consumer-driven world. Whether you love it or hate it, there is no escaping the ...

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

Shortly after Mr. Clean said he was retiring, the cleaning icon announced that the "magic of cleaning called him back." ...