Insight into how consumers feel about your brand is marketing gold dust. Gaining the nuanced reasoning behind whether an experience satisfied or disappointed customers can mean the difference between ...

When it comes to creating and supporting an effective customer loyalty and engagement effort, it is crucial that you are able to measure the impact this effort is actually having on your customers.

Don’t solely rely on NPS. Although Net Promoter Score is an insightful metric, it should be used in tandem with other feedback benchmarks. Utilize ML and AI. Take advantage of cutting-edge technology ...

Dr Dave Stewart of Marketing Decision Analysis and Prof Steve Worthington of Swinburne University Business School critique the usefulness and relevance of the net promoter score (NPS) and suggest ...

Think critically about how metrics can become more impactful for your company and how you can make sure the insight is being translated into action. Think critically about how metrics can become more ...