Organisers of the Euro 2028 tournament in the UK and Ireland have definitively ruled out the use of dynamic ticket pricing, with football chiefs emphasising a commitment to affordability for fans.

LONDON (AP) — Dynamic ticket pricing will not be used for the 2028 European Championship, organizers say. The controversial ticketing strategy — where prices depend on demand — was in operation at the ...

Sinn Fein Councillor Ciaran O Meachair is calling on Dublin City Council to refuse to sponsor or partner with any sporting, ...

Surge pricing, tiered prices, off-peak discounts, time-of-use pricing- technology has enabled more industries to employ dynamic pricing to get the best prices for their products by altering them ...