"Never settle" takes on a whole new meaning, as the once-maverick phone-maker retreats from the US and Europe.

The original OnePlus phone disrupted the mobile market 13 years ago with its affordable price and top-end specs. Now, the company is exiting North America and Europe to focus on China.

Reports of OnePlus’s death may not have been so much greatly exaggerated as premature. We’ve been writing about the OnePlus brand’s troubles all year, with the brand steadily being subsumed by parent ...