Add Yahoo as a preferred source to see more of our stories on Google. All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Pattern Beauty is on a sizzling hot streak with its heat tool launches—pun intended. The hair care brand, founded by Tracee Ellis Ross, broke into the market in January 2023 with its curl-conscious ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

For Tracee Ellis Ross, haircare is self-care. “It’s one of the ways that we actively love and honor ourselves,” the actress and CEO of Pattern Beauty tells Fast Company. Ross founded her haircare ...

If you’re blessed enough to have natural curls (and the wisdom not to straighten them to a crisp), the best leave-in conditioners for curly hair are just what you need to enhance their spring, shape ...

Here's how to maximise the benefits of this multitasking formula ...