Key Performance Indicators are quantifiable values that help you understand how well your company is achieving its business objectives. Most of them compare a company's progress toward reaching its ...

Let's say that your business averages a cash balance of $100,000 at the end of every month. You also find that even though you average a $100,000 in cash you often find yourself in a position where ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...

Selling is a numbers game, and all sales organizations keep track of certain sets of numbers. It is easy to obsess over the obvious numbers like monthly or quarterly revenue or close rates.