Earlier this month, software company Salesforce acquired customer data platform (CDP) and personalisation engine vendor Evergage. Alone this deal may not be noteworthy. But coupled with market growth, ...

It’s that time of the year, with festivities keeping us busy as we meet friends, and family with a bunch of gifts. No wonder this is also perhaps the busiest season for marketers who release ...

Tanya Kant received funding from the Arts and Humanities Research Council as part of her Doctoral studies (2012-2015). Wherever you go online, someone is trying to personalise your web experience.

GUEST OPINION: Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than just the engine behind modern loyalty ...

About a year ago it was predicted that we’d see a significant shift away from traditional mass advertising to more personalised digital channels. At the same time, marketing’s failures to adopt ...

Customer profiling is crucial for brands to determine ideal product flavours and marketing strategies in diverse Indian markets, but it can lead to stereotyping and oversimplification. Marketers face ...

This content is contributed or sourced from third parties but has been subject to Finextra editorial review. Financial institutions have undergone a reckoning in the last decade, driven by rapid ...

Jonathan Thirkill is founder and CEO of customer experience optimisation enterprise Boostify. Specialising in behavioural targeting and relevant, advanced content personalisation, Jonathan utilises ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. This is an extract from ‘Personalisation-as-a-Service: ...

Personalisation is becoming increasingly important to driving success in all areas of digital, with a recent Econsultancy survey finding that 94 per cent of companies agree personalisation is critical ...