Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

LONDON and REDMOND, Wash. — Oct. 13, 2025 — LSEG and Microsoft Corp. on Monday announced the next step in their multiyear, strategic partnership: transforming access to LSEG-licensed financial data ...

Over the past decade, customer experience (CX) has undergone a major transformation. We've moved from rudimentary online support to deeply personalized, omnichannel interactions. As I've seen across ...

Agentic AI is all the rage these days, with organizations exploring how AI can be infused into daily operations. The meaningful excitement lies in the application of agentic AI within a specific ...

Written by Edward Calvesbert, vice president of product management at IBM watsonx AI is only as good as the data it uses. If your AI agents don't have real-time access to reliable data from modern ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...