From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

In the digital age, gamification has emerged as a powerful tool to enhance user engagement across various sectors, including finance. By integrating game-like elements into financial activities, ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

Gamification meets sustainability in an app developed between Italian sustainable brand Maakola and blockchain certification service provider Genuine Way. Inspired by Livia Firth’s #30Wears social ...

Gamification and social media have not only influenced how investors invest, but they've also changed why investors invest. Today, traditional motivations for investing such as establishing financial ...

The growing use of gamification apps is helping seafarers take greater autonomy over their health and wellness, according to WellAtSea, a leading wellbeing platform and member of OneCare Group, which ...

Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to investing, apps that add an element of gamification can ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...