Product sampling, which has all but vanished because of the pandemic, has historically been an essential plank of marketing strategy for CPG marketers. I recently asked milkadamia CMO Christina Downey ...

This is the first in a monthly series of articles about product sampling by Laurie Carlson McGrath, director of marketing with Schaumburg, IL-based marketing services firm PromoWorks. You’re in the ...

There's been a lot of research conducted to figure out what consumers want from brands on social media networks such as Facebook. What can the brand provide? What type of value can it add? One of the ...

PITTSBURGH -- Giant Eagle kicked off the new year with a lineup of sampling events in the produce departments. The company described "Taste the Difference of Giant Eagle Produce" as an effective tool ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...

Grocery distributor United Natural Foods Inc. (UNFI) has partnered with Sampler, a digital product sampling platform, to enable CPG brands to send samples to consumers’ homes. Toronto-based Sampler ...

And, while placement and word of mouth impact future purchases, sampling can create an almost immediate impulse purchase. According to the Product Sampling Study by Arbitron, sampling successfully ...

“We are excited to partner with M·A·C Cosmetics and SoPost to pair virtual product discovery with physical product sampling for a new-age experiential product discovery journey,” shares Perfect Corp.

During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polished and inviting. Out of curiosity, I thought, “Surely, they ...

Ian and Margaret Wishingrad had planned to spend their spring weekends getting cereal made of pea protein and tapioca into the mouths and shopping lists of health-conscious millennial moms. After ...