What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

However, over time, rather than focusing on the complexities of independence versus conformity that were demonstrated by this study, it essentially was reduced down to the “conformity study”. The 37% ...

Social psychology studies how people think, feel, and behave in social situations. Students are introduced to central topics in the subfield, such as mass psychology, conformity, stereotyping, ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...