Years ago, my late uncles owned a very successful restaurant while other restaurants around them struggled to stay afloat. There was no magic; my uncles simply sat down with their customers and took ...

Growing your business and brand awareness requires more than just a traditional strategy. In today’s digital-first world, you cannot afford to ignore social media, industry-focused earned media, and ...

Leverage public relations to enhance your business's visibility, credibility, and competitive edge. Discover strategies for effective PR in your marketing plan.

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Community Associates and Modern Press, widely known as CAMP Public Relations, proudly celebrates its six-year anniversary, marking a major milestone defined by consistent national recognition, ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be similarly ...

The Abbi Agency, an integrated marketing and public relations firm specializing in travel and tourism, has been named the marketing, branding, and public relations Agency of Record for the Town of ...

Drawing on more than two decades of PR experience, Ripley shares practical insights that contractors can apply immediately, from media relations and crisis management to social media and reputation ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

ATLANTA--(BUSINESS WIRE)--Arketi Group, an award-winning digital marketing and public relations agency for business-to-business (B2B) technology companies, announced today that it has partnered with ...

What do Rewards and Penalties Have to do with PR? Rewarding and penalizing based on merit, or rather based on true production, will determine whether you win the war in business, against the ...