Rap mogul Shawn “Jay-Z” Carter is gearing up for the launch of a new multimedia ad campaign promoting his new line of Rocawear clothing. The campaign, titled “I Will Not Lose,” is meant to inspire ...

A reader sent in this photo of the Rocawear Mobile Shop which finally popped up at the corner of Flatbush and 5th Avenues this weekend. (Check out the interior of the store here.) Although Atlantic ...

UPDATE 9/26/16 4:30 p.m. ET: A source has clarified to Complex that Jay Z has not been involved with Rocawear for sometime. He hasn't worked or served as a director of the clothing brand since selling ...

At what point on the cultural map does fashion and style intersect? At what point do trends become intrinsic? Recently, The Source had a chance sit down with street-wear dynasty Rocawear to discuss ...

In an excerpt from Pharrell's upcoming book Carbon, Pressure & Time: A Book of Jewels, Tyler, the Creator sat down for an interview and spoke about the influence Jay-Z's Rocawear had on him. In an ...

DJ Khaled is everywhere nowadays and people can't seem to get enough of the Snapchat King and just earlier today, via Twitter, clothing company Rocawear announced the Miami DJ as the newest face of ...