The deal may not close until early next year, but Authentic Brands Group has signed a long-term licensing deal with Aditya Birla Fashion and Retail Ltd., or ABFRL, one of India’s leading fashion ...

Reebok's sales have more than doubled in India over the last three years following its acquisition by an Aditya Birla group firm. The brand plans to aggressively expand its network by adding 40-50 ...

The sportswear brand plans to reclaim its glory as a leading sports and performance player in the Indian market, with the launch of ‘I am the new’. The brand campaign, its first under new owners, ...

Reebok's exit from Adidas control to give it another chance to retain its brand positioning. Image: Bloomberg Aditya Birla group’s acquisition of Reebok in India will finally give it a second chance ...

Tweaking its global advertising proposition of ‘Run Easy’ to suit the Indian market, Reebok India has rolled out a high-visibility campaign featuring its brand ambassadors, Bipasha Basu and M.S.Dhoni, ...

Reebok has witnessed a remarkable doubling of sales in the last three years under Aditya Birla Lifestyle Brands, with plans ...

Under the aegis of Aditya Birla Fashion and Retail (ABFRL) in India, Reebok has launched a new campaign with the aim to resonate deeply with audiences. The campaign, titled 'I am the New,' features ...

Reebok has unveiled a new campaign, titled 'I am the New,' featuring T20 batter Suryakumar Yadav and actor Taapsee Pannu. 'I am the New' campaign is an emotional call to action for everyone who has ...

Reebok India launched a new studio collection of apparel and footwear for women, capitalizing on the growing interest in studio fitness activities in the country. For a second time, the company has ...

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Reebok has rolled out a new film as part of its 'I am the new' campaign. This film features actor Taapsee Pannu and cricketer Suryakumar Yadav and aims to highlight how to break free from society's ...

New Delhi: Reebok has named Manu Bhaker as its brand ambassador in India. Bhaker, 24, is among India’s leading sport shooters. At the 2024 Summer Olympics in Paris, she won two bronze medals in the ...