New audit reveals how brands appear in AI search and shows how to get cited, recommended, and chosen by platforms ...

Impressive AI stats mean nothing if they aren't tied to real business outcomes.

Companies are cutting jobs and restructuring work before AI value is proven, as adoption outpaces measurement and ...

Traditional pricing models may no longer attract budget-conscious buyers who want flexibility, transparency and a clearer ...

This story has been updated to reflect a new speaker for this session. David Figueredo, chief innovation officer for MedeAnalytics, will lead revenue cycle leaders through the best framework for their ...

Finance leaders define true ROI health tech by capacity gains, cost savings, and improved patient and clinician experience in ...

Learn more about the recent study that shows business executives have shifted towards financial goals over innovation when it ...

Return on investment, or ROI, is a ratio of your company's net profit compared to your financial investment in the business. ROI isn't the same as profit from the sale of goods or services. It's the ...

Explore 10 trends healthcare tech investments reveal about measuring ROI across clinical, operational, and financial dimensions in 2026.

Annual mobile advertising benchmark reveals consistent ROAS gaps between last-touch and full-journey measurement across ...

Influencer marketing ROI now demands rigorous measurement as brands chase accountable, scalable growth across every channel.