In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase.” That is ...

How top-funnel inefficiencies leave a lot of money on the table. B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, ...

We’ve all heard more times than we can count — work smarter, not harder. With a thoughtful and well-executed pipeline and sales funnel, everyone’s favorite overused phrase can become your reality. A ...

Digital technology has transformed the traditional sales pipeline from one isolated from marketing to a single “smarketing” funnel. The process from lead to conversion is now far more integrated, ...

What Is A SaaS Sales Funnel? In the world of sales and marketing, sales funnels remain an essential tool as they capture a buyer’s journey in its entirety, from the initial awareness of a problem to ...

Businesses rely on sales to keep the wheels turning. This is exactly why sale pipelines are so important. By visually displaying every core stage of customers’ journey – from prospecting to purchase – ...

Get free guidance and exclusive deals to grow your business with business.com+ Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip ...

Your sales pipeline can be your biggest asset, or your greatest liability. If you don’t keep that pipeline healthy, you are going to wind up on a sales revenue roller coaster that will be hard to get ...

Ron Carson is the Chief Marketing Officer of Terra Dotta, and Founder of Thirdside.com, a boutique customer intelligence agency. Every company has them — the no-decisions, stalled accounts and ghosted ...