Agents I’ve spoken with since the election seem to be divided into two distinct groups thinking about marketing in 2025. One group acknowledges that the Republicans ran the table but won’t accept as a ...

This mistrust is a multi-headed monster. The skepticism comes from a lack of understanding or negative experience with life insurance. And why not? The insurance industry is full of products that, ...

It’s the most difficult common objection to overcome for most life insurance agents, especially those who are new or part-time to the business. It might even be worse than “I’m not interested.” At ...