Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

In today’s era of data abundance, leaders have plenty of metrics to choose from to benchmark progress against their strategic initiatives. Yet even with all this data, far too many leaders focus on ...

Lion Shirdan is a marketing advisor, creative director and the founder of UPRISE Management, a 360˚ marketing, branding and creative agency. Despite how common it is for consumers to drop out of the ...

Opinions expressed by Entrepreneur contributors are their own. The success of your sales team determines the success of your business. Regardless of how good your product or service may be, how clever ...

Your sales team is at the forefront of your business. As the team members in charge of marketing and selling the products, pitching them to customers, gaining and maintaining customer relationships ...