Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves brainstorming ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

As your customer or client base grows, it can be difficult to keep up with each of them on an individual level. Often, it helps to segment your clients with similar needs to maximize interaction ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

What do Pandora, Netflix, and Amazon all have in common? All three are world-class “segmenters.” Almost everyone segments to some extent—targeting different customers with different marketing—but ...