Before that question is answered, let’s talk about the history of highway sign fonts. The main typeface seen on signs for many decades is called “Highway Gothic.” This typeface is defined by the ...

There are things our mind registers without letting us in on it as well. For instance, we look at a highway sign and no matter what it says on it, we know it’s from the US. But how? There are a number ...

Road signs are the one constant when driving across our wildly diverse country. That’s because America’s roads and highways have a big, fat style guide. Driving across America today, you will ...

Political candidates spend millions of dollars honing their messages, paying close attention to language and tone, but that work may be for naught if they’re using the wrong typeface. Fonts and text ...

In 2017, in a college town in western Virginia, Katherine Haenschen noticed something odd about the campaign signs of the Democrat seeking to flip a seat in the state's House of Delegates. "In town, ...

Every day on the road can offer fresh surprises, from traffic jams to undefined roadkill. But it may take you driving the same route over and over again before you notice that highway signs don’t use ...

Uniquely is a Tribune series that covers the moments, landmarks and personalities that define what makes living in SLO County so special. The street signs in San Luis Obispo have long stirred debate ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. (WHTM) — Now that you know why highway signs ...