Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real threat to your brand. Protecting your business name isn’t just a legal thing; ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...

In modern realities, every company needs to protect its brand, because there are many scammers and incompetent people on the Internet who try to make money on you, ignoring the law and using your ...

With a fresh application window for new TLDs on the horizon, a longtime domain name strategy and online brand protection ...

HDMI technology has become synonymous with seamless connectivity and high-definition multimedia experiences. However, what many integrators and resellers may not realize is that HDMI® is not just a ...

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight As every successful brand knows, visibility attracts attention from loyal ...

AxleIT helps brands stop unauthorized sellers, enforce MAP, and regain control on Amazon using automation built for ...

Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust SALT LAKE ...