Sports logos have become iconic symbols of our favorite teams over the years, from the likes of the Dallas Cowboys, Green Bay Packers, Las Vegas Raiders, Los Angeles Lakers, and New York Yankees.

The Philadelphia Eagles are switching up their branding in a big way. The team adopted a “new, refreshed wordmark” that is set to adorn all media and public-facing materials moving forward, according ...

The Eagles unveiled a new logo font on Thursday, replacing their previous logo with a more straightforward and bold font. The now old logo said “Eagles” in an arch shape, with sharp edges coming off ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

The best sports logos often have to walk a very tight balancing act. They have to be dynamic and striking, ideally instantly recognisable. In many cases, they have to pay heritage to a great deal of ...

If I’d heard the term “wordmark” before Thursday, I don’t remember it. So when the email announcement arrived from the Eagles regarding a new “wordmark,” I just kept going. But since it’s: (1) ...

The Seattle Sounders unveiled a new logo and wordmark Tuesday, moving to a modernized look while still incorporating the Space Needle imagery. Here’s what you need to know: The Athletic’s instant ...