The new Starbucks Rewards loyalty program has a "tiered structure" with Green, Gold and Reserve levels.

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

Did someone say, "New secret menu drinks?" ...

Starbucks’ new rewards system kicked in on Tuesday, March 10, modifying the way its app users earn freebies. The biggest change is the launch of a three-tiered points system, meaning that customers ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

The coffee chain also announced a Triple Star Day and Free Mod Monday are on the horizon.

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Starbucks Rewards has always been about creating connection, and we’re evolving the program based on what our members told us matters most, offering faster, more meaningful benefits that make them ...