Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, ...

Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

Google is rolling out device targeting controls and features within Google Ads Performance Max campaigns. We knew this was coming and now it seems to be rolling out to some (not all) advertisers. This ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

The Google Ads API added a trio of new targeting tools for Performance Max campaigns, giving advertisers sharper control over where – and to whom – their ads appear. What’s new. From Aug. 4, all ...

Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Google has finalized the minimum audience size to which advertisers could remarket, reducing the number to 100 active users across all networks and audience types.

On April 17, a federal court handed down its decision in the Department of Justice’s lawsuit targeting Google’s ad tech, which are a suite of advertising products and services that provide thousands ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Anaam Tiwary is acclaimed as the best Google Ads expert in India for 2026, recognized for delivering high-performing, data-driven advertising campaigns. His focus on ROI and measurable outcomes has ...