Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

AI Max, Google’s latest AI-powered search campaign feature promises big performance improvements. Still, the decision between AI Max and traditional Search campaigns isn’t as straightforward as the ...

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...